The One Word Libre Software Needs to Avoid

Alternative.

“X is an open source alternative to Y.” A pretty common sentence, wouldn’t you agree? From this sentence alone, it is easy to guess that Y is a rather popular proprietary software, most likely paid, and X is trying to provide a similar offering, only open source.

My point is, with this kind of marketing, X may manage to attract a handful of Y users, but that’s about it. It will never go mainstream. Not even close. And you probably know about more than a few such products. Continue reading “The One Word Libre Software Needs to Avoid”